Social game maker Zygna is launching a new game called Castleville, the game will go live in the next couple of weeks.The launch of this game to Zynga’s Ville series of games — YoVille, PetVille, FishVille, FarmVille, CityVille — is an example of how Zynga has stepped up its pace of game launches . The company is determined to grow its user numbers and overall business and lately has been launching something every couple of weeks, rather than every few months.They seem desperate to retain their as no.1 facebook game developer.

With Castleville, Zynga is continuing the strategy that it has shown in its recent games — Empires & Allies, Adventure World, Pioneer Trail (formerly FrontierVille), Words With Friends on Facebook, and Mafia Wars 2 — where it mashes up its cartoon style, which has a wide appeal among Facebook users, with game play that require their users to pay every 15 minutes,to continue playing without waiting. The company is also tapping an expanded team of nearly 2,500 employees, far outgunning many of its rivals in social games

In the game, you build your own kingdom. It’s sort of like a combination of Pioneer Trail and CityVille, except in a medieval fantasy setting. Zynga is launching the title in 17 languages.

With other Ville games like FarmVille, the object was to create a cool farm and show it off. It was purely self-expression. CityVille took that up a notch with a simulated game world that seemed alive, despite the limitations of the Flash browser-based format on Facebook. CastleVille was also designed to be a lot more social.

You can create your own main character, using lots of different facial features, clothing and decorations.

At the opening, you meet your first neighbor, The Duke, a portly guide to the game. And you also meet “the lovely maiden” Giselle. She asks you do undertake a quest. If you do it, then she becomes the first character to join your kingdom. You help her build her house and then you can go about undertaking more quests, meeting more characters, exploring the land around you, and building your kingdom. You can pursue the overarching story of the game by fulfilling the quests that the characters give you. Each time you do, you gain experience and level up. The game has elements of role-playing and simulation.

The game is social because you can visit your friends’ kingdoms and help them with tasks. That earns you Reputation Points, which you can use to buy expansion regions or decorations. The more social you are, the faster you can progress in the game. In an improvement over CityVille, it now takes a lot less time to interact with your friends in the game.

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